目的：本研究欲分析藥師創新利用LINE 通訊軟體、Podcast 和YouTube 影音平台等自媒體提供藥品諮詢服務及推廣病人衛教資訊之成效。

方法：研究期間為2020 年7 月至2021 年6 月，藥師透過LINE 發送藥品衛教長輩圖及線上問藥等服務。更結合Podcast 與YouTube 平台，自製藥品衛教影音資訊供全球用戶收聽。民眾觀看衛教影片前後，以問卷進行前後測驗，其分數以pair t-test進行統計，以確認病人學習成效，並記錄點閱次數及滿意度等成效。

結果：研究共招募983 位LINE 成員，透過LINE 發送衛教長輩圖共20 次，9,231則。圖片訊息開封率平均為54.62%。民眾透過LINE 諮詢共174 件，以疫苗問題為最多，占41.95 %。藥師錄製Podcast 及YouTube 共42 篇藥品知識及民眾衛教影音。病人之前後測驗，共回收98 份，前測平均成績為66.73 ± 33.40 分，後測平均成績為94.47 ± 14.31 分，提升41.57%，p 值< 0.001。

結論：藥師創新發想LINE 線上問藥，結合長輩圖傳遞藥品知識，以Podcast 平台開設藥品知識節目。使民眾不受時間與空間的限制，隨時隨地的詢問用藥問題及獲取藥品知識，其成效良好且深獲民眾滿意。

 

Objective: The purpose of the research is to analyze the effect of self-media use on imparting medication consultation and spreading medication education information.

Methods: During July 2020 to June 2021, pharmacists provided pictures of medication information and on-line consultation through LINE app. Pharmacists make videos and audios of medication education, which can be watched and listened to worldwide through Podcast and YouTube platform. Participants filled out questionnaires before and after watching the video. Pharmacists compared the scores with the pair t-test to confirm the users’ learning effectiveness and also recorded the clicks and satisfaction.

Results: A total of 983 LINE users were recruited. Twenty different images with educational health information were sent to each user for a total of 9,231 messages. Overall, 54.62% of the participants read the LINE messages. The LINE members asked the pharmacists a total of 174 questions; a majority of questions (41.95%) were seeking vaccine information.

The pharmacists produced 42 YouTube videos and podcasts to spread medical information. A total of 98 questionnaires were collected from participants who watched the instructive videos. The mean pretest and posttest scores were 66.73 ± 33.40 and 94.47 ± 14.31, respectively, indicating a significant increase in scores (41.57%, p < .001).

Conclusion: Pharmacists creatively used online pharmacy counseling services through LINE app, provided pictures of medication information, and utilized Podcasts to broadcast the informative program focusing on medications. People can inquire about their questions related to the usage of the medicine and gain medication knowledge without the limitation of time and space, which is well-effective with good satisfaction.

 

Submitted for publication: 2022.5.24; Accepted for publication: 2022.10.18