保障民眾健康並健全藥物、食品、化粧品之安全品質管理體系，係衛生福利部食品藥物管理署之責任，同時以「藥求安全，食在安心」為使命，將傳統以「產品」管理為中心之概念，轉變成以「消費者」為中心之管理。而不論是有價的商品、健康知識的傳播、甚或政策的推廣，都需要透過有計畫且有效的行銷模式，並結合傳播過程的五要素 ( 傳播者、訊息、媒介、受傳播者及傳播效果) 才能成功。
食品藥物管理署藉由與消費大眾、公民團體、非營利組織及專業人員等不同標的族群，分眾溝通及宣導，策略包含建立管理政策即時傳遞網絡、整合建置資訊平臺、拓植新媒體資源、結合民間力量發揮擴散效益並建立互動交流討論機制、以及出版一般大眾及專業人員之期刊資訊。
為建立民眾「食」安心及「藥」安全的消費環境、提升民眾消費信心與正確風險認知態度，未來將更加著重於建立零距離溝通管道，融入「公民治理」之概念及巨量資料庫之運用，強化與社會大眾雙向溝通平臺並結合非營利組織或社區結盟建立「夥伴關係」，結合消費者共同參與標準制定以強化治理食品或藥物安全效能，並以社會大眾關注且亟欲瞭解之議題為標的，發展分眾溝通及教育素材，以求達符合民生所期且支持之管理策略。
The safety and quality of food, drugs, medical devices, and cosmetics are integral parts to promote the high standard of the national life style, health concerns and medical treatment. Taiwan Food and Drug Administration (TFDA) provides a vigorous and comprehensive management system, serving it as a consumer protection for the safety and quality of TFDA-regulated products are intimately in people’s daily life and health. TFDA recognizes the importance of communicating effectively about TFDA-regulated products to achieve its mission of protecting and promoting the public health through integrated with well-planned marketing models.
The following strategic plans lay out TFDA role in communicating the risks of regulated products use and educate to different populations, it contains establish appropriate echanism to deliver information,build integrated resourcing database, cooperate with NGOs to share and discuss regulatory issues and publish information newsletters and journals to general public and health professionals.
In order to create a consumer environment where the population can be confident in “Food” and “Drugs”are safe, and educate the public about the appropriate use of regulated products, TFDA has to consider regarding public concerns points and attempt to fuse citizen governance concept and use big data analysis in the future. Education advocacy is a long-term commitment. Good information contributes to make good decision. How to let general public comprehend and support our regulatory and health concepts through appropriate communication strategies are our goals.
